Neuromarketing

DECEMBER 5, 2023

Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about the toy way back in 2009, and was surprised to find it was still selling. It seemed like a gimmick when introduced, and I didn’t expect [.] The post Mattel Mindflex Game: Brain-controlled Neuro-Toy appeared first on Neuromarketing.

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Neuromarketing

AUGUST 7, 2023

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising research shows there is at least one condition where such grouping can actually reduce the apparent value. Here’s the most surprising and counterintuitive part: the bundle may be seen as worth not just less [.

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Neuromarketing

JULY 28, 2023

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data. The post Honesty Research May Be… Dishonest appeared first on Neuromarketing.

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Neuromarketing

MARCH 24, 2023

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle, Unity. In fact, in 2014 I asked Cialdini if, thirty years after completing his seminal book, Influence, he’d add on another one or [.

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Neuromarketing

AUGUST 30, 2021

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation. The post Spanish Audiobook for Brainfluence appeared first on Neuromarketing.

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Neuromarketing

AUGUST 19, 2021

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors. The post Cultural Frame Switching: Different Language, Different Personality appeared first on Neuromarketing.

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Neuromarketing

AUGUST 17, 2021

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update. The post What is Neuromarketing? appeared first on Neuromarketing.

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Neuromarketing

OCTOBER 29, 2019

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options. The post Decoy Pricing: Did United Airlines Fire Their Behavioral Economist? appeared first on Neuromarketing.

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Neuromarketing

NOVEMBER 6, 2019

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category. The post Best Business Books of 2019 – Strategy+Business appeared first on Neuromarketing.

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Neuromarketing

NOVEMBER 14, 2019

Roger Dooley's book Brainfluence has just been released in an Italian translation. The post Brainfluence Now Has An Italian Translation appeared first on Neuromarketing.

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Neuromarketing

NOVEMBER 19, 2019

Rapper Jay-Z used a classic influence principle for non-profit persuasion. The post Non-Profit Persuasion Lesson from Jay-Z appeared first on Neuromarketing.

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Neuromarketing

NOVEMBER 26, 2019

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers. The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

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Neuromarketing

DECEMBER 26, 2019

Turning a chat request into a lead generation process adds friction and annoys customers. The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.

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Neuromarketing

JANUARY 27, 2020

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints. The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.

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Neuromarketing

MARCH 23, 2020

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones. The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.

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Neuromarketing

MAY 5, 2020

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley. The post Sensory Marketing for Intangibles appeared first on Neuromarketing.

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Neuromarketing

FEBRUARY 7, 2021

A new Philadelphia building uses huge LEDs to signal energy performance. The post Will Anonymous Social Proof Save Energy? appeared first on Neuromarketing.

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