ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook gets everyone on the same page. Marketing funnel. Content channels. Content creation.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Still, it’s a big change. Google agreed.

Networking 140

Networking Trust A/B testing Conversion 140

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. Test your UVP using: A/B testing. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising. Score the UVPs (and go with the best ones).

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. In short, treat your outreach as an internal marketing campaign to build interest in and show the value of user research. A proof of concept tests the business value of a prototype.

UX 111

UX User Experience Non-Profits A/B testing 111