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6 tactics to create recession-proof email marketing

Martech

when a country’s gross domestic product falls in two consecutive business quarters). Test one campaign-level approach against another, such as emotion versus urgency or value. This will give you deeper insights you can apply beyond your next campaign. Are we in a recession or not?

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Missing out on products your data tells you they purchase regularly. Limited-edition products. See my advice below for campaigns that address loss avoidance.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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7 Underused Email Campaigns That Will Help You Nail Your Conversions

ConversionXL

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. That’s where this killer tactic comes in: distill the top three questions your customers have about your product before they buy.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

Email Marketing: Provide email marketing services to help clients reach potential customers and promote their products or services. This ensures smooth transitions into their roles and increased productivity within the organization. Try new tactics each month to boost performance further – A/B testing is a great way.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Develop the product, site, and offers based on existing customer feedback. As much as it sets you up for negative feedback, including an exit survey can provide you with extra insight as to how to improve your product, your service, or overall offer. Develop the product, site, and offers based on existing customer feedback.