ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But it does act as a predictive metric that you can explore with testing.

Conversion 77

Conversion A/B testing X-functional Technique 77

Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors.

B2B 111

B2B X-functional Pitch Click Through Rate 111

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. We should look toward.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Prime was a 6-page memo: inspired by Costco membership model – built as a test.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Click Through Rate.

B2C 78

B2C Trust X-functional Pitch 78