ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. It’s a gesture that has achieved a 9.89% click-through rate.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

NOVEMBER 18, 2014

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. This email averages a 72 percent open rate.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Dropbox: first achieved growth through virality. So they optimized referral process. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Example: wechat in China.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. 42% unique click through rate.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. They tested offering 10 free credits for working out with a buddy.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114