ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Vab Dwivedi – E-Commerce and Customer Experience Optimization Practices from Dell.com. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. 42% unique click through rate.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

MARCH 10, 2017

When testing email subject lines, start by deciding what you want to learn. Sounds obvious, but many people run subject line A/B tests simply because the option is right there in their tool. From there, follow the same A/B testing processes and methodologies you’ve been reading about on CXL for years.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Trust is a big deal online and extends way beyond e-commerce. After all, there’s more to CRO than A/B testing. Many landing pages contain multiple offers.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

Hubspot

JUNE 14, 2019

You can manage all of your polls and quizzes in a single dashboard and track your results thanks to detailed analytic reports, which track impressions, the number of votes, click-through rates, social sharing, and more. Plus, built-in A/B testing and instant analytic reports make it easy for you to measure your performance.

Price 100

Price E-commerce A/B testing Contact 100

ConversionXL

AUGUST 17, 2016

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. We’ve found the latter isn’t as common.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114