Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers.

B2B 105

B2B X-functional Pitch Click Through Rate 105

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. But using that as a starting point for optimization allows you to explore a potential opportunity area. A/B testing, then, is an attempt at establishing some form of causal inference. What’s a leading indicator?

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 3, 2018

No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. 60-80% open rates and click through rates. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 21, 2017

Test the waters on a short-term basis, measure, analyze, and then decide. Mike Filbey, co-founder of ButcherBox , discovered influencer marketing as an effective channel through that strategy: Mike Filbey: “When we first started out we had no idea what marketing channels would work, so we tested a bunch, one of which was influencer marketing.

B2C 78

B2C Trust X-functional Pitch 78