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7 B2B content distribution strategies that work

Search Engine Land

What matters is how you distribute it to the right people through the right channels. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers.

B2B 117
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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. From there, you can start to look at date-range comparisons such as: The period where traffic dropped versus the previous period. Once you know which date ranges you want to compare, you can start to see the pages that have lost the most traffic.

B2B 97
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic. The x -axis shows U.S. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 91
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Yet the data backs this up. Yes, Google and Amazon’s search functions are not the same. Click-through rate is a proxy for relevance. If no one is clicking your link on Google or Amazon, that’s a sign that you’re not relevant—either because the content visible on the SERP isn’t compelling (e.g.,

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era. Dive into the competitive world of Google Ads.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. For that reason, they’re a great starting point for advertisers. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Sponsored Content: Start here, then branch out.

CTR 129
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How to Automate Apps with Workflows & Integrations

ConversionXL

Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Before connecting the apps that make up your tech stack, make sure you fully understand your goals and how each component contributes to the customer experience. It’s critical that you start this process with the customer journey itself.

CRM 143