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How to Recognize Great Conversion Optimization People

ConversionXL

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 Consulting is a lot about education, and shaping the thinking of people involved.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

Yehoshua Coren is the Founder & Principal of Analytics Ninja LLC, a pure play digital analytics consultancy that provides advanced strategic implementations and analysis utilizing Google Analytics and Google Tag Manager. #3: 3: Integrating Split Test Data with GA Custom Variables.