RingDNA

MARCH 26, 2025

There are too many reps who seem happy to end a relationship with a customer the moment the ink on a contract goes dry. According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. However, you can significantly increase your CTR with highly targeted ads.

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

MAY 6, 2014

I managed to iron out lots of communication issues that were limiting conversions, such as offering a ‘pack of music contracts’ in the deal. Some musicians thought this meant they were buying pre-signed contracts with record labels. In actual fact, they were just getting a compilation of music contract templates. What gives?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Am I locked into a contract? How long is the contract? How much does it cost?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

ConversionXL

FEBRUARY 16, 2012

No long-term contract, cancel any time. Testing value propositions. You definitely have to test your value proposition. A/B testing. The best way is to craft 2 candidates (or more, if you have tons of traffic) and split test them. Send the traffic to a corresponding landing page and test conversions too.

A/B testing 134

A/B testing CTR Angle Conversion 134

Lead Fuze

JUNE 27, 2023

They help you communicate the value of your services to potential clients, negotiate deals, and close contracts efficiently. It’s also important to continually test and optimize your campaigns using A/B testing methods. “Maximize your email marketing potential with effective strategies.

Legal 52

Legal Technique Campaign Objectives and Key Results 52

Hubspot

SEPTEMBER 19, 2012

That means you do have a smart coworker look over your blog post for 20 minutes before it goes out to check for accuracy, good grammar , and proper spelling, but you don't contract a New York Times editor to rip it to shreds and build it back up again. They have to work with IT, developers, designers, contract workers.

A/B testing 78

A/B testing Contract CTR Click Through Rate 78