ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. reviews, trust). Run a functional investigation. The limits of competitive analysis.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 26, 2014

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Building trust. You can use AI even when you haven’t mastered traditional testing. Value = (Knowledge + Process) x Skill x Attitude.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. A cross between a landing page and a “regular” website. 2) Analytics. 4) B2B (Business-to-Business).

Networking 78

Networking Non-Profits Engineering Follow-up 78