Salesmate

JUNE 11, 2021

CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. You can A/B test these opt-ins to see which ones gain you better results! E-commerce . These emails are those which are rejected by your customer’s email server.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. Optimized CTAs.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

AUGUST 17, 2016

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. We’ve found the latter isn’t as common.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114