ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Facebook’s Increasing Competition (and Opportunity). Total spent. Number of transactions.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

ConversionXL

AUGUST 30, 2016

Outcomes of an user test. Outcomes of an A/B test. And so on… Would you trust a conversion expert’s opinion more than outcomes of an previous AB test? What do you actually measure with the NPS score and how does it compare to the insights you gain with user testing? An expert’s opinion. Competitor Analysis.

E-commerce 63

E-commerce A/B testing Price Drivers/motivators 63

ConversionXL

JANUARY 3, 2013

The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. After testing a landing page with heatmaps to find out user behaviour, the guys at techwyse found out just how important color contrast is in guiding the visitor.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

ConversionXL

MARCH 10, 2016

Can you still run A/B tests? But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. Because Bob & Lush is a premium brand, they aren’t really competing on price.

A/B testing 77

A/B testing E-commerce Trust Conversion 77

Sales Hacker

FEBRUARY 12, 2021

Another thing that’s worth mentioning about HubSpot is the pricing. Price: HubSpot Sales Hub Enterprise starts at $1200/month (for 10 users). Price : Salesforce Sales Cloud Enterprise is $1500/month for 10 users (billed annually). Inventory management capabilities: price, quotes, invoices, purchase orders. Salesforce.

CRM 84

CRM Territory Price E-commerce 84

Hubspot

AUGUST 25, 2015

Price points on direct-sold ad revenues are declining, and costs per acquisition (CPAs) for new eyeballs are rising. For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. Start Small.

A/B testing 68

A/B testing E-commerce Cross-sell Launch 68

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. When e-commerce sites force registration, they put up one extra barrier for the customer.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. When e-commerce sites force registration, they put up one extra barrier for the customer.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Your products or services, pricing, and details of owners and managers. This will give marketers guidance and inspiration when A/B testing. Company information.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

A/B testing 104

A/B testing E-commerce Clients User Experience 104

Salesmate

JUNE 11, 2021

You can A/B test these opt-ins to see which ones gain you better results! As you A/B test your email automation process, you can analyze the results and make necessary changes in your approach. E-commerce . Analyze and optimize your results . Based on visitor data, you can send more personalized emails.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Martech

FEBRUARY 24, 2022

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. campaign, calling page, e-commerce data, caller location, language, day/time, sales vs. support call, etc.) Here is our list, which is organized alphabetically and not in any order of importance. Target customers.

E-commerce 97

E-commerce Healthcare Real Estate Original Equipment Manufacturer 97

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Still today, pre-testing is slow and expensive. A/B testing copy has limitations, too.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Martech

JULY 21, 2022

If you’re going to make every ad dollar count, you need to test your messaging before launch, optimize your creative throughout and constantly optimize your website and landing pages toward conversions throughout the entire lifecycle of each campaign.

Customers 117

Customers E-commerce A/B testing Campaign 117

PandaDoc

DECEMBER 12, 2022

Salesforce may be popular; however, ultimately it’s the price that is often the crucial factor in choosing a CRM. Price: $25 per month for a yearly subscription (maximum 10 users). Create and track quotes and orders : This means your teams can manage the pricing of your company’s products and services. Plans designed for SMBs.

E-commerce 52

E-commerce CRM Price A/B testing 52

Hubspot

APRIL 25, 2019

An email newsletter tool is essential, since it allows you to beautifully design a newsletter email, deliver the email to your subscribers with features such as A/B testing and smart content, and monitor and analyze how the newsletter performed. Pricing starts at $10 per month for 500 subscribers. Image source: GetResponse.

A/B testing 101

A/B testing E-commerce Contact Price 101

ConversionXL

NOVEMBER 3, 2015

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. In the course of his search, he found another site with the same product, a more complete description, and a lower price.”.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

APRIL 23, 2013

Make your web design simple and familiar (follow conventions – e.g. people have a fixed idea what an e-commerce site should be like). This is the most widely spread color A/B test online: Image credit. Start with this principle in mind and A/B test from here. Here’s an “innovative” design.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. In the course of his search, he found another site with the same product, a more complete description, and a lower price.”.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

OCTOBER 17, 2012

What if the Experts don’t beat the best price you’ve already found? We refund the fee if our experts can’t beat your best price. Not only your best price, but your best price less the finder’s fee. If you run an e-commerce store you can do a similar thing. Vero] A/B testing isn’t just for your landing page.

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). You can use AI even when you haven’t mastered traditional testing. Create intimacy. Hard to scale.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Why would you want to do this?

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ConversionXL

MAY 15, 2018

They might be concerned with price, whether your product has a specific feature, or whether your company adheres to specific ethical standards. More than 50% of respondents are looking for durable or weather-resistant pet doors over any other factors (including price). Step 2: Flesh out how your product meets customer needs.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. Dynamic Prices.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

MARCH 10, 2013

I’ve tweaked and tested them over the years, and this model works the best for me. A nail salon would have a different approach from an e-commerce store; a website selling mobile app design courses is different from a hosting company. When, Where and If at All Should I Show the Price? Price: $990. Conclusion.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

Hubspot

JUNE 14, 2019

Pricing: There's a free plan that offers a ton of flexibility in terms of what you can build, although you're limited to 20 responses per month. Pricing: You can start for free with the Basic plan and upgrade for more functionalities starting at $29 per month. Pricing: The basic tool is free. Image Source. Image Source.

Price 100

Price E-commerce A/B testing Contact 100

ConversionXL

JULY 11, 2016

Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Enhanced E-Commerce.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

AUGUST 17, 2016

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. We’ve found the latter isn’t as common.

Campaign 74

Campaign Process A/B testing CTR 74

Martech

FEBRUARY 25, 2022

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment.

E-commerce 120

E-commerce B2C Manufacturing CRM 120

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Ton Wesseling: How to Utilize Your Test Capacity? Can begin running tests. Optimization.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77