Remove A/B testing Remove E-commerce Remove Price Remove Trust
article thumbnail

Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing.

article thumbnail

11 Things That Work More Often Than Not in A/B Tests

ConversionXL

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. It’s a trust thing. Sure enough, a lot of the answers were similar. We’ll outline them here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 Things That Work More Often Than Not in A/B Tests

ConversionXL

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. It’s a trust thing. Sure enough, a lot of the answers were similar. We’ll outline them here.

article thumbnail

What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. If it’s the price that deters shoppers from making a purchase, perform a test to see if lowering the cost encourages more purchases. The right pricing and messaging strategies.

article thumbnail

How to Sell Services Online

Hubspot

Now, e-commerce is booming and here to stay. How much are you going to price your services? When building that website, and working in all of the features above, A/B testing can help you learn what works best for converting website visitors – and where you should place key features like CTAs.

Service 87
article thumbnail

A Copy Testing Methodology for the Digital Age

ConversionXL

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Still today, pre-testing is slow and expensive. And most copy tests don’t reward you for that.

article thumbnail

What is a Specialist Marketing Agency?” An In-depth Analysis

Lead Fuze

According to Statista , the global e-commerce market is expected to reach $8.1 The Future of E-commerce The future of e-commerce is bright, with continuous growth predicted for years to come. A well-managed digital presence not only enhances your brand image but also builds trust with potential customers.