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This day in search marketing history: March 7

Search Engine Land

Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products. Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR.

CTR 87
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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. There are also some more advanced ways you can use email retargeting, especially for cart abandonment in e-commerce. 9) Use price sensitivity. List-Based Retargeting.

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A complete guide on Email Automation

Salesmate

CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. If Jake visits the pricing page several times, but still doesn’t make the purchase, then there’s a chance that he finds the app expensive. E-commerce . Click through rate .

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Average Sale/Selling Price. Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. Click Through Rate (CTR). E-Commerce. Account Executive. Base Salary.

B2B 99
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Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money

ConversionXL

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. Reasons #3 & 4 – Found A Better Price Elsewhere/Price Was Too Expensive.

Retail 129
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

Dynamic Images and Pricing. As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. Dynamic Images and Pricing. Optimized CTAs.

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Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

ConversionXL

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. Do you think Bob cares more about free shipping or getting the price down? Test Different Product Image Variations To Increase CTR.