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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. You don’t need to prove everything using A/B tests and stat sig results. That’s a great way to start.

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Beyond “One Size Fits All” A/B Tests

ConversionXL

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
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3 Blog Optimization Experiments You Might Want to Embrace

Hubspot

But with many new competitors for online attention, including the proliferation of marketing blogs, podcasts, Medium, LinkedIn becoming a content platform, aggregators like Forbes.com, and other information repositories, you must constantly test and innovate to stay sharp and keep/grow your audience.

CTR 69
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, to promote the launch of its new milk product, Indomilk teamed with animated series Tobot to create a Branded Effect that allowed users to virtually dress up as different characters. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102
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How to Conduct a Technical SEO Audit

ConversionXL

302s are useful for purposes such as A/B testing, where you want to trial a new template or layout. Canonical tags can be added directly to the <head> section in the page code of additional pages (not the main page) or if you’re using a CMS such as WordPress or Magneto, plugins like Yoast SEO that make the process simple.

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How To Identify & Improve Crappy UX Issues

ConversionXL

Main Image – Should be appropriate for expectations. Main Navigation Menu – 6.4 Main Image – average time of 5.99 Just going by the website reviews we do, I’d say maybe the logo, main image & written copy, and everything else is kind of taken for granted. CTR to key pages. Social Icons - 5.95

UX 113