Remove A/B testing Remove CTR Remove Niche
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. A/B testing isn’t just for websites. Start with the big picture.

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3 ways to get more from your paid social ad spend

Martech

A/B test groups like job titles, regions or interests to find the highest-converting audiences. Research whats typical in your niche to set realistic starting points. If cost per result climbs or CTR drops despite adjustments, its time to cut or pivot. Low CTR usually signals a problem with creative or targeting.

CTR 120
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Others get creative. Some jobs require specific certifications, such as Google Ads certifications.

Promote 141
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 101
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 78