Remove A/B testing Remove CTR Remove Niche
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Others get creative. Some jobs require specific certifications, such as Google Ads certifications.

Promote 141
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 101
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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 78
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? We know what A/B tests we should run to improve conversions, we have hypotheses based on research and all recommendations, copy, design and suggestions are based on voice of customer research. Do they bounce?

Pitch 133
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Authority in your online niche (based on number of inbound links ). The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate. Number of Leads.