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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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When to Run Bandit Tests Instead of A/B/n Tests

ConversionXL

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). 12:01 visitor B sees Variation 2.

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How to Build a High Performing Growth Team

ConversionXL

A growth team, however, is largely overlapped with product, engineering, and design as well. Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. Software Engineer. ” Software Engineers. Engineers are needed to write code for product features, websites, apps, etc.

Growth 99
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Sujan Patel : Content As A Growth Engine. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Customer State.

UX 85
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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

Conversion optimization is becoming increasingly SEO-ified, so you’ll see tons of blog posts with titles that sound like this: 101 A/B Tests to Run Right Now. Most people don’t have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. Edwards Deming.

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The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Let's take the first bullet that is called out in orange, "Optimize your blog to rank high in search engine results." Your readers know this intrinsically already, but on a landing page, it's your job to call that out loud and clear. As with all aspects of landing page optimization, you should always be testing.