ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

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A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. Tools and Methods.

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A/B testing Engineering Government Start-ups 134

ConversionXL

OCTOBER 4, 2016

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business. We Need More Winners!

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A/B testing Conversion Clients Growth 113

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Add it as a variable.

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A/B testing Objectives and Key Results Clients User Experience 115

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. The search engine therefore decided to invest in solutions that will be more effective for customers instead. Why we care.

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A/B testing User Experience Engineering Launch 112

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

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A/B testing E-commerce Follow-up Conversion 66

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

FEBRUARY 2, 2016

I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. As Kevin Hillstrom (founder of Mine That Data) told the story… Kevin Hillstrom: “A few weeks ago, I was going over the results of an A/B test with a client. Concede, and Then Flip The Question.

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A/B testing Objectives and Key Results Start-ups Conversion 58

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. More than 10% of people are using our site’s search engine.’ Conclusion.

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A/B testing Conversion User Experience Start-ups 72

SaaStr

NOVEMBER 2, 2022

Everything is aggressively A/B tested, including new product development. A/B testing can be harder in lower volume B2B products, but it’s a reminder we all need to do more of it. They run 500 A/B tests a quarter. #4. Duolingo isn’t yet profitable at $360m+ in ARR, but it is EBITDA positive. #3.

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A/B testing B2C B2B Growth 124

Hubspot

MARCH 20, 2015

This correlation impacts both your Quality Score and search engine ranking , but how important is it from the perspective of your visitors? Let’s take a look at the split-test example below. Just because those results came out of the split-tests ran above, does not mean your business will have similar success.

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A/B testing Follow-up Conversion Trust 77

Search Engine Land

JANUARY 23, 2023

The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. But this sunset announcement is another reason marketers need to familiarize themselves with the tools and features available in GA4, since Google is committed to moving A/B testing there.

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A/B testing User Experience Engineering Meeting 100

Search Engine Land

NOVEMBER 20, 2023

They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. Instead, they test new strategies and tactics to find the best one that works for them. Over three weeks in December 2022 and January 2023, the team conducted A/B testing with ChatGPT-generated headlines.

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A/B testing Click Through Rate Real Estate Niche 126

Hubspot

NOVEMBER 18, 2011

And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements. So without further ado, I present to you 10 great dos and don'ts of A/B testing to motivate you to get moving and start doing more testing. 10 A/B Testing Dos and Don'ts.

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A/B testing Click Through Rate Start-ups Drivers/motivators 58

Search Engine Land

AUGUST 9, 2023

A/B testing – The document advises running A/B tests to prove that switching from Standard Shopping campaigns to PMax has increased your conversions. The post Google’s Performance Max Best Practices Guide gets major update appeared first on Search Engine Land.

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A/B testing Retail Campaign Conversion 98

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

APRIL 19, 2024

Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play. As the above point applies to Google automation testing, it applies to the A/B tests we carry out, which we will go into more detail shortly. Experiments are the most common A/B testing framework.

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CTR A/B testing Objectives and Key Results Campaign 101

Search Engine Land

MAY 9, 2024

Based on location, what search engines are audiences using beyond Google? Based on age and gender, what non-traditional search engines do you need to consider? In many cases, fancy tools and a team of engineers aren’t necessary. Intentionally test your tactics and continuously monitor performance.

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A/B testing Entertainment Engineering Campaign 86

Lead Fuze

DECEMBER 5, 2023

Just as our metaphorical library helper would help you navigate a mountain of books, generative AI models can analyze massive volumes of online content, extract key patterns and produce fresh content aligned perfectly with search engine algorithms. Writing Assistant can elevate your SEO game. Did you know 81.5%

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A/B testing User Experience Engineering Strategize 52

Martech

OCTOBER 4, 2021

Automate A/B testing. It’s time for marketers to apply A/B testing to site search. Test and compare search algorithms, then ask site users which functionalities help them the most. Even if customers are finding what they need via site search, you can’t neglect their experience following the search.

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A/B testing User Experience Engineering Campaign 109

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. Of course, you need a certain amount of volume to be able to A/B test and a shorter sales cycle to quickly see what’s working or not. 3 Takeaways There are alternatives to traditional territory assignment or book construction.

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Go To Market Territory Technique A/B testing 91

Search Engine Land

OCTOBER 14, 2022

When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. She noted that even simple A/B tests could produce some big wins. We have a lineup of things that we want to test at this point.

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A/B testing E-commerce Retail UX 90

Search Engine Land

DECEMBER 20, 2023

.” Just a small test? ” “While this may be beneficial for advertisers with larger budgets, there is no statistical significance that can be gleaned on smaller spend accounts.

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A/B testing CTR Legal Engineering 106

Search Engine Land

FEBRUARY 21, 2024

Run A/B tests to produce better-targeted campaigns for each audience and their preferred channels. This optimization extends beyond social platforms, strategically positioning influencer-generated content for enhanced visibility in search engine results. This builds trust and credibility when others look for info online.

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Customers A/B testing Strategize User Experience 112

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

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A/B testing Consult Angle Click Through Rate 98

Search Engine Land

JANUARY 24, 2023

Search In Pics: Brin On NYC Subway, Google+ On Who Wants to Be a Millionaire & Android Train 2013: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. 2011: Both search engines listed news about the awards at the top of the page.

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A/B testing Engineering Price Territory 122

SaaStr

JULY 26, 2021

The “best” sequence for building a repeatable sales engine is roughly: The CEO/founder should close at least the first 10 (or 20 or whatever) customers. If you only hire 1, you can’t run an A/B test and really learn what works at the rep level. It’s to scale a tiny engine into something bigger. That way, she knows.

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A/B testing Quota Engineering Sales 107

Search Engine Land

AUGUST 31, 2023

Considering a new angle to take when creating different landing page copy for A/B testing. The post How to use ChatGPT to boost your PPC efforts appeared first on Search Engine Land. This prompt might help you in many different ways, such as: Identifying specific demographics you want to target or bid differently.

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Angle A/B testing Campaign Strategize 130

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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A/B testing Engineering Launch Drivers/motivators 119

Sales Hacker

AUGUST 5, 2022

Enter sequences — the foundation of a great prospecting strategy and the engine fueling your playbook. Through extensive A/B testing , we’ve found the best approach is: Start strong with a one-two punch! Leverage the power of A/B testing. Interpret and iterate based on A/B test results.

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A/B testing Government Quota Follow-up 87

Search Engine Land

NOVEMBER 15, 2023

An SEO specialist focusing on conversion rate optimization (CRO) should probably have some experience creating good test hypotheses, launching tests, analyzing results and rolling out the winner. You might decide it’s okay for junior-level candidates to learn how to use your A/B testing tools on the job.

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A/B testing Negotiate UX Start-ups 86

SaaStr

NOVEMBER 24, 2020

You need to run an A/B test. Not to accelerate an engine that’s working, albeit at a very small scale. Or be able to help anyone else, really. Then, once you know how to do it yourself, you hire 2 sales reps. Not just 1, or you won’t know why they do well, or don’t. After you have 2 reps hitting quota, you hire a head of sales.

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A/B testing Quota Sales Engineering 109

Heinz Marketing

FEBRUARY 24, 2023

As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Get Testing! The only way to know for sure is to A/B test. Need more ideas to make your landing pages sticker?

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A/B testing Campaign User Experience Consult 95

Search Engine Land

OCTOBER 18, 2022

Early testing. In their announcement, TikTok said Bolt ran a 14-day A/B test campaign with Smart Performance Campaign that lowered CPA by 27% and generated 40% more purchase actions. It is worth testing with a small portion of your budget, but it’s not available to all advertisers just yet so keep an eye on your account.

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Campaign A/B testing Launch Gaming 87

Search Engine Land

AUGUST 25, 2023

Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. Identify if your A/B test doesn’t drive a 30% growth in your top KPI. Read news If you’re reading this, then you know Search Engine Land is a great resource to stay up to date and learn new stuff.

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A/B testing Strategize CTR Clients 90

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly.

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Objectives and Key Results A/B testing Campaign Price 127

Search Engine Land

MARCH 6, 2024

Fellow Search Engine Land contributor and paid search expert Menachem Ani posted a poll on X on how the paid search community feels about the change in the past few years, and the overwhelming response is to “embrace the future.” We just started getting comfortable with machine learning.

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A/B testing Campaign Networking Engineering 120