Martech

NOVEMBER 6, 2023

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Imagine you’re offering UI/UX optimization to a Director of Marketing. It might be the Marketing Director who makes decisions. What can you do? Move into verticals.

Appointment 127

Appointment UX Objectives and Key Results Gambling 127

ConversionXL

MARCH 26, 2014

For example: The site we’re looking at is in the healthcare industry. As such, I can quickly see what other healthcare related businesses or organizations are browsing the site with some simple regex. But it’s just as important to stay on top of things while you’re running your A/B test experiments.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Key clients include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120