ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

JANUARY 20, 2023

The legal and IT security teams are alarmed and typically take measures like blocking company email addresses from being used with the service or blocking the service from the company’s network. Further, in regard to UX matters, a multivariate testing tool can also provide an easy way to try something out without much effort or commitment.

Legal 89

Legal A/B testing UX Technology 89

Hubspot

AUGUST 1, 2014

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? But w hat about all the other social and A/B tests Rudder and Costine were talking about? We''re All Part of These Experiments. That''s how websites work.". Or Twitter.

A/B testing 74

A/B testing Profit margin Legal UX 74

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). You create optimized versions (treatments) for various pages using your findings and your know-how about design, UX, psychology and so on. Test one part or segment at a time.

A/B testing 123

A/B testing Conversion UX Campaign 123

Hubspot

FEBRUARY 15, 2016

Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service. 2) Use it as a product development tool. 3) Use it to reduce churn.

Promote 50

Promote UX A/B testing Cross-sell 50

ConversionXL

NOVEMBER 13, 2015

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. As Michael wrote, “I have yet to see a creative message beat a clear, concrete value proposition in an A/B test.” Neither one detracts from the other.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

SEPTEMBER 12, 2019

Instead, organize your layout with user experience (UX) in mind — meaning, leave white space and strategically place your written and visual content in the email so it’s organized and easy to navigate. A/B test your design. Nobody wants to read a cluttered, unorganized email. Meaning, that unsubscribe button isn’t an option.

A/B testing 78

A/B testing User Experience UX Click Through Rate 78