Partners in Excellence

AUGUST 11, 2014

Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . Performance degrades.

Service 90

Service Minimum Viable Product A/B testing Government 90

Search Engine Land

APRIL 18, 2023

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Want to test a new product?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Partners in Excellence

NOVEMBER 17, 2012

A nice picture, with nothing more than, “Enroll in the service.” ” Well, I wasn’t sure what the service was. I started thinking, “if this is their content, then can the service be much better?” Did they think a pretty picture and an “Enroll” button was a minimum viable product?

Minimum Viable Product 92

Minimum Viable Product A/B testing Pitch Construction 92

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

SEPTEMBER 7, 2017

Because we have a rigorous and structured process, we’re able to constantly tweak and optimize it as well, as long as we’re focusing on the levers or points of impact: Test velocity. Test win rate. Average win per test. You have to set yourself up to learn. You have to run minimum viable tests… 3.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92