article thumbnail

QoS–Quality Of Service

Partners in Excellence

Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . Performance degrades.

Service 90
article thumbnail

SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

“Content Free” Content

Partners in Excellence

A nice picture, with nothing more than, “Enroll in the service.” ” Well, I wasn’t sure what the service was. I started thinking, “if this is their content, then can the service be much better?” Did they think a pretty picture and an “Enroll” button was a minimum viable product?

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Activate customers quickly by helping them get the most value from your product or service. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use surveys to find out what customers value most about your product or service.

Growth 113
article thumbnail

7 Key Lessons I’ve Learned Working at CXL

ConversionXL

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source.

article thumbnail

How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67