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Why search marketing education is a MUST within companies

Search Engine Land

I also ran my own digital marketing consultancy for several years, where I did SEO, analytics and reporting, web development, Google Ads, and email marketing. In agency life, account managers can easily become bottlenecks if they don’t align with the search marketing team’s goals. It’s an established enough profession.

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Sales Pipeline Radio, Episode 232: Q & A with Benjamin Shapiro @benjshap

Heinz Marketing

A ccidental media mogul, Ben Shapiro, has a fascinating story of going from being a consultant and now really making his living with media properties. I left my last startup job and decided to create an independent consulting practice, helping early in growth stage companies figure out their brand strategies, their marketing strategies.

Pipeline 124
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How Personality Can Determine Job Performance

Hubspot

To examine the concept of personality assessments as a recruitment and on-boarding tool, I spoke with Dr. Greg Barnett, who has a PhD in Industrial/Organizational Psychology, has consulted almost half of the Fortune 500 companies in the personality assessment domain, and is now the Head of Science at the Predictive Index.

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Best Sales Podcasts: An Ultimate List of 100+ Must-Listens

Lead Fuze

Episode 122: A Consultative Approach to Sales with Driver Studios’ Derek Sentner. Make ‘The Selling Factory’ Make Your Sales, Brad Gamble. In his own words, he’s also a “Ruthlessly Pragmatic sales trainer, marketing consultant, keynote speaker, copy writer, InfusionSoft expert, Doer.

Sales 98
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

” Market segments, in this vocabulary, meet our definition of markets When marketing consultants sell market segmentation studies, all they are actually doing is breaking out the natural market boundaries within an aggregate of current and potential sales. What is the "Chasm"?