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It was kind of the Uber for X age. I was on a nice career path doing business development, accountmanagement and felt like I was in a really good company, but all the cool kids were leaving the mothership to go work for hot startups to be the next Mark Zuckerberg. Ben: I guess the fun part of the story starts with heartbreak.
Should that be a separate accountmanagement team? How is the existing customer conversation and revenue managed? Is it owned by the customer success team, by a different accountmanagement team, by the new business team? And then should they own renewals? Should they own logo renewal? Should they own upsells?
That’s why for us, it’s so important to build that function of the company in the Bay Area. Then you have accountmanagement, and on boarding. Every month we know we need X amount of sales reps, and we multiply the number of leads that each one needs, and that is also what marketing has to produce.
Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. But we also supported e-commerce brands and, um, you know, daily deal and flash sale brands, etc.
It’s a core function of product marketing. Now, in reality, we also talk about sales accountmanagement and customer support. A good way to know that we ignore it in the digital space is the physical people, the pg e, and the apples and the hardware people, they are so good at this, right? 00:29:00] One is.
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