Remove Account management Remove Event Production Remove Up-sell
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

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Sales Enablement as a Communications Center

Sales Hacker

Then it was time for the product management leader to outline the components of the release cycle. I walked up to the whiteboard in the front of the room and wrote a single statement over and over: CUSTOMER FIRST! Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 119
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I think the thing you seem passionate about and that I am as well the idea that you don’t necessarily create an event and then just assume everyone’s going to show up. Or I can approach them from an account manager perspective and they’re going to answer the phone. Why am I not seeing that jump.