Remove Account management Remove Gambling Remove Go To Market
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 87
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Episode 17: How Digital Solutions Transform Operations and Customer Experience with Chris Piper of Grandstand

Spiro Technologies

I think that a lot of people, when they look at how do we set up our go-to-market, whether it’s the website or through a sales team or what have you, they tend to look at it as sort of a static thing. You also have an account management team too, so it’s not all just e-commerce.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. We just have a better set of material to work with.