Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. That’s it, that’s all.

GTM 102

GTM Growth B2C Territory 102

SBI

AUGUST 27, 2019

I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. The salespeople we thought were going to be in a role or territory are gone. New accounts have been created. None of this can be done in Excel.

GTM 37

GTM Territory CRM Strategize 37

SalesLoft

JULY 11, 2019

How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? I was encouraged to be a little bit of a disruptive voice when I needed to be because this was new territory. Listen to this episode for answers questions like: What characteristics does she look for when hiring? What exactly is value engineering?

Engineering 45

Engineering GTM Territory Strategize 45

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Project management skills will help you immensely. That didn’t go so well at all!

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 130

Sales Start-ups Up-sell Cross-sell 130