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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. It reinforces the growth of the industry. What happens to growth?

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PODCAST 17: The True Secrets to Successful Enterprise Sales

Sales Hacker

Transitioning from individual contributor to manager [5:26]. Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. Sam Jacobs: What are the things you think you did particularly well that enabled you to make that transition from individual contributor to manager?

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Ultimate Guide To Creating Your Ideal Customer Profile (ICP)

SalesHandy

It makes use of account-based marketing, which focuses on selling to targeted accounts that align your products/services’ capabilities with the needs of the customers. Quantitative data is derived from collecting information through Sales Development Representatives (SDRs), internal stakeholders, and account managers.

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Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

You know, we talk about data, we can talk about integrations of tools, but let’s talk about sort of how sales and marketing work together on this. I think historically we’ve seen sales or marketing may have strategically the same goals, but operationally and tactically they’re not really working closely together.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Hence the importance of pragmatists as a market segment. This can only happen if the sales effort is focused on a single niche market.

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40+ of the World’s Best Sales Training Programs to Get Your Team Into Shape

Sales Hacker

A leading driver in learning innovation, the training giant supports organizations in implementing their growth and transformation strategies. Key Account Management. 11) Cohen Brown Management Group, Inc. Its sales skills programs cover various areas such as: Account management. High Performance Selling.

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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.