Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. That’s the power of positioning and messaging. However, crafting a script that both encapsulates your unique value and resonates with your audience is tough.

GTM 92

GTM Niche CRM Account management 92

SalesLoft

JULY 11, 2019

Throughout her career, Stephanie has developed the invaluable skill of carving out a niche for yourself. How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? Listen to this episode for answers questions like: What characteristics does she look for when hiring? What exactly is value engineering?

Engineering 45

Engineering GTM Territory Strategize 45

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek. Amy Slater.

Sales 130

Sales Start-ups Up-sell Cross-sell 130