SaaStr
OCTOBER 27, 2023
Venture capital is a niche niche niche asset class only designed for outliers. But it can be distracting for engineering, product, and GTM teams. The post How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast) appeared first on SaaStr.
Sales Hacker
JANUARY 27, 2024
In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. That’s the power of positioning and messaging. However, crafting a script that both encapsulates your unique value and resonates with your audience is tough.
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SaaStr
NOVEMBER 1, 2022
One implication of SaaS proliferation is that too many companies solving super niche problems are getting funded. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Learnings on GTM.
SaaStr
SEPTEMBER 29, 2023
This showcases a narrow segment of a niche market, and it’s missing a lot of startups. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need.
SaaStr
FEBRUARY 1, 2024
The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Where this doesn’t work is for the scrappy, small startup marketing budgets looking to establish a foothold in a niche area. #2 This decision impacts strategic planning and execution.
ConversionXL
JANUARY 18, 2022
Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.
SalesLoft
NOVEMBER 2, 2023
It’s no longer a buzzword relegated to niche corners of the tech world. The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the context of today’s environment, GTM teams are always talking about priorities. But there are so many pitfalls here.
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