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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 90
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From $0 to $400+M: 10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO with Henry Schuck (Video)

SaaStr

Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. Your GTM can mean the difference between success and failure. Schuck didn’t feel as though he recognized the value of his GTM earlier in the journey. Every company’s right account structure will look different, but it requires serious thought early.

GTM 87
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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

.” Prediction #4: Customer Success Scales through Clients and GTM Team The next prediction for 2024 is that we’re seeing (and will start to see more frequently) customer success scale in different ways beyond just hiring CSMs. But in Customer Success Management, there’s a way to make them way more productive and happier.

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What is Revenue Enablement?

Highspot

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. But every search result focuses on just one team: sales. It goes beyond just supporting the sales team.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Senior Manager, Mid-Market Sales. Strategic Team Lead. Strategic Account Executive.

Territory 121
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The Number One Thing Your Enablement Team Can Do Right Now

Highspot

Between the dozens of sessions and online conversations, a common theme emerged: the number one thing your enablement team should be focused on is being a strategic partner to your revenue teams. Align with Leadership to Drive Change. Sound tricky? It’s not, no matter the size of your team.

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It’s 2019, Still Segmenting and Planning in Excel?

SBI

I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. Maybe the hot logo account you had in your strategic list switched to the competition. It’s 2019, Still Segmenting and Planning in Excel?

GTM 37