Remove Account management Remove Go To Market Remove GTM Remove Strategize
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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 89
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From $0 to $400+M: 10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO with Henry Schuck (Video)

SaaStr

Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. Your GTM can mean the difference between success and failure. Schuck didn’t feel as though he recognized the value of his GTM earlier in the journey. Mistake #4: Hesitation Stopped Us From Going Even Faster and Adding More Fuel to the Fire.

GTM 98
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What is Revenue Enablement?

Highspot

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. But every search result focuses on just one team: sales.

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It’s 2019, Still Segmenting and Planning in Excel?

SBI

I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. Maybe the hot logo account you had in your strategic list switched to the competition. It’s 2019, Still Segmenting and Planning in Excel?

GTM 37
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Don’t Be Afraid to Ask for It with Stephanie Brookby {Hey Salespeople Podcast}

SalesLoft

How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? Stephanie: We built up a super strong account management and account strategy function at Wildfire in the months prior to the acquisition by Google. How advice does Stephanie have for identifying a mentor? Value Engineering.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 66
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Project management skills will help you immensely. Revenue Accountant. Manager-level roles.

Finance 100