Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets.

Strategize 61

Strategize Technology Technology Account management 61

SBI

OCTOBER 29, 2019

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place. New integration between market leaders delivers the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced sales enablement solution. Account Planning.

Strategic partnership 20

Strategic partnership Strategize Price Technology 20

Heinz Marketing

MARCH 6, 2019

Another key step is to align resources to accounts – this is where account tiering is critical. If I scale my efforts to additional accounts, often I’m expanding from, say, top strategic accounts into broad enterprise or commercial. These accounts don’t justify the same investment.

B2C 74

B2C Drivers/motivators B2B Account management 74

ConversionXL

AUGUST 24, 2021

At a smaller company, you’re more likely to generalize across a variety of marketing tasks. All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. Source: Zippia. Know the magic. Connect the two.”.

Promote 141

Promote Campaign Pitch Niche 141

Heinz Marketing

MAY 2, 2022

I’m going to tell you a story: Pre COVID when I would meet CEOs and CROs and CMOs, and we would talk about sales enablement, they’d look at me and they say, “You know what? We can fly our people to Vegas and our reps, they’re our success folks, our account managers, they’re visiting people on site.

Pipeline 96

Pipeline Pitch Sales Account management 96

Sales Hacker

JULY 24, 2018

Transitioning from individual contributor to manager [5:26]. Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. Sam Jacobs: What are the things you think you did particularly well that enabled you to make that transition from individual contributor to manager?

Negotiate 41

Negotiate Strategize Sales Pipeline 41

SBI

AUGUST 27, 2019

I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. Maybe the hot logo account you had in your strategic list switched to the competition. It’s 2019, Still Segmenting and Planning in Excel?

GTM 37

GTM Territory CRM Strategize 37

Hubspot

JUNE 8, 2021

Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in. Account managers are evaluated on customer retention and satisfaction metrics.

Commission 72

Commission Territory Finance Inside sales 72

Hubspot

MARCH 21, 2018

But, in today’s market, the two roles are blending -- and both have become a vital part of sales organization structure. So, which go-to-market should you choose? To continue, the inbound function of partnering with marketing is strongest in conjunction with a renewals function to support the account management team.

Outside Sales 88

Outside Sales Inside sales Quota Sales 88

SalesLoft

JULY 11, 2019

Stephanie: We built up a super strong account management and account strategy function at Wildfire in the months prior to the acquisition by Google. In order for us to win upmarket, in order for us to really capture the mindshare of big strategic customers, we can’t just sell on the value of our technology working.

Engineering 45

Engineering GTM Territory Strategize 45

SBI

JANUARY 31, 2020

Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning.

Territory 29

Territory Engineering Strategize Technology 29

Sales Hacker

NOVEMBER 24, 2020

Categories like sales development, inside sales, account management, and now, field sales, actually falls under that umbrella. We offer a variety of services that range from go-to-market strategies to tactical implementations, writing things like sequences and cadences. It is strategic.

Sell 80

Sell Territory Quota Up-sell 80

SalesHandy

JULY 12, 2022

It makes use of account-based marketing, which focuses on selling to targeted accounts that align your products/services’ capabilities with the needs of the customers. Quantitative data is derived from collecting information through Sales Development Representatives (SDRs), internal stakeholders, and account managers.

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

SEPTEMBER 16, 2019

The most obvious way that inside and outside sales work together to increase your bottom line is at the strategic level. Inside sales focuses primarily on small to mid-sized businesses — the accounts that are more transactional. Account management. Account sales. How Can Inside And Outside Sales Work Together?

Outside Sales 81

Outside Sales Inside sales Profit margin Sales 81

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B GTM 27

Heinz Marketing

JUNE 18, 2018

I run marketing, alliances and channels at Altify. We focus on making the lives of sales people better by delivering great software that help strategic sellers win the deals that matter. We talked a little bit, Patrick, about just marketers that are building a mentality of revenue responsibility. Patrick: Great question.

Pipeline 41

Pipeline Objectives and Key Results Sales B2B 41

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Manages day-to-day communications with sales and other go-to-market teams.

Assembly Line 72

Assembly Line Territory Strategize Education 72

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. Everyone is trying to figure out the go-to-market learning curve.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

Sales Hacker

APRIL 24, 2018

4) Customer Experience vs. Account Management [8:15]. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. I’ve changed the mission of the account management team to be much more consultative and proactive. Customer Experience vs. Account Management.

Customers 43

Customers Account management Go To Market Follow-up 43

SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. And they trusted people. It molded-.

Account management 95

Account management Engineering Launch Start-ups 95

Sales Hacker

APRIL 21, 2021

Full time offer with Intel on their strategic finance team. Revenue Accountant. Manager-level roles. Revenue Operations Manager. Manager, Revenue Accounting Operations. Data Manager, Revenue Operations. Revenue Cycle Manager. Assist the CEO and sales leadership team with go-to-market planning.

Finance 100

Finance GTM Cross-sell SQL 100

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. Jake Dunlap : Marketing looks at technology as a strategic investment that’s an absolute must. How to better optimize your go to market.

Consult 62

Consult Technology Technology Networking 62

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Dedicated Customer Account Manager. Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale.

Legal 85

Legal Cross-sell Contract Price 85

Heinz Marketing

MAY 13, 2019

I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well. So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside.

Pipeline 49

Pipeline Objectives and Key Results Sales B2B 49

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. Jake Dunlap : Marketing looks at technology as a strategic investment that’s an absolute must. How to better optimize your go to market.

Consult 49

Consult Technology Technology Networking 49

SaaStr

JANUARY 31, 2020

How does being a developer-first product fundamentally change the go-to-market? Now, I’m always a go to market nerd. And so with the innovation to developer first, I guess, how does this fundamentally change the go to market and who do you think has done this best in your mind?

Price 69

Price Engineering Trust Product 69

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%. . *

X-functional 52

X-functional SQL Pipeline GTM 52

SaaStr

JANUARY 28, 2020

Aaron : Well, the hunters are going to want to stay in sales, the farmers are going to be like, well, I might want to go back to account management/customer success. I would just challenge you, if you’d go either way, sales to customer, customers to sales, just assume it’s risky.

Growth 81

Growth Promote Engineering Up-sell 81

SBI

JULY 12, 2018

Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. InsideView helps companies explore new markets, align sales and marketing to execute a strategic go-to-market plan, and track performance in real-time so companies can adjust quickly.

Gaming 41

Gaming Territory Contact Drivers/motivators 41

Sales Hacker

NOVEMBER 14, 2019

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.

Technology 57

Technology Technology Cross-sell Referrals 57

SaaStr

AUGUST 20, 2020

We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side. I think you come in with some perceptions, like in San Francisco at that time, it was 2013 when we moved, Dropbox was a household name. On the pre-sale side, everyone has a quota.

Sales 76

Sales Price Quota Start-ups 76

The Lost Book of Sales

JULY 12, 2021

Early adopters | Visionaries The key point is that, in contrast with the technology enthusiast, a visionary focuses on value not from a system’s technology per se but rather from the strategic leap forward such technology can enable. This can only happen if the sales effort is focused on a single niche market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

MARCH 1, 2019

You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account. Because obviously it’s going to be a strategic channel for your business forever.

Contract 45

Contract Price Commission Conversion 45

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 63

GTM Healthcare Pipeline Sales 63

SaaStr

SEPTEMBER 13, 2019

What does a strategic plan really mean to Allison? How does one tie their strategic plan to their financial plan? In stage one, when we’re pursuing product market the customer success is really important for building empathy with your clients. What does a strategic plan really mean to you? What is included in it?

Engineering 10

Engineering Objectives and Key Results Strategic planning Strategize 10