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In an investor and press briefing held last week, Microsoft announced that each percentage of marketshare it captures in the search advertisingmarket has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.
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Google again delayed their post-cookie plan , which is understandable given the tech giant heavily depends on third-party cookies for targeted advertising — more so than any major adtech player. Browsers that are already tough on cookies command a significant marketshare. However, Google’s follow-up plans are in the works.
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