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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

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Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

Once upon a time, personal recommendations were the most powerful marketing tool. But as societies evolved and technologies advanced, so did our ways of selling products and ideas. They blew open doors to unprecedented possibilities for marketers. It paints an impressive picture of human innovation and adaptability.

Gaming 52
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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 71
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Influencing Top Level Decision Makers

Closing Bigger

Lowering Cost of Production: Again, more logical, linear, left brain appeal to the top level decision makers. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share.

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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The way that the democratization of the technology is making it so accessible.

B2B 105