article thumbnail

Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 76
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Price extensions. With price extensions, people can see sample prices before they click. Price extensions help can increase the relevance and improve conversions of your ads. While Google Ads and Microsoft Ads share a lot of similarities, there are features unique to Microsoft Ads. Action extensions. Job functions.

GTM 100
article thumbnail

Changing the Way We Work with Founding Partner Lan Xuezhao at Basis Set Ventures (Video + Transcript)

SaaStr

The verticals we focus on are obviously the office productivity, dev tools, but also some of the more antiquated industries, including construction, agriculture, manufacturing, et cetera. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs. First of all, what is the future of work?