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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). a what is X page displaces a state of X report page).

B2B 97
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How to Design Your eCommerce Site for More Conversions

Hubspot

Although adding clear CTAs to get visitors to add items to their cart is a good step in conversation rates, there is another step which can increase this even more. Amazon recently lost their patent for the one-click checkout process, so you are able to implement this onto your own website. Keep it simple.

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The Ultimate Guide to Video Marketing

Hubspot

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. The Video Creation Process. Every decision made during the video creation process will point back to your video’s purpose and what action you’d like your audience to complete after watching it.

Angle 101