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AI-generated content: The dangers of overreliance

Search Engine Land

Business email address Subscribe Processing. If they’ve told you themselves they’re looking for an answer to x or y, all the better. It’s simply a regurgitation of known facts and standard recommendations, likely with no perspective or angle. Get the daily newsletter search marketers rely on.

Intrinsic 107
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Martech implementation: 3 tips for cross-functional alignment

Martech

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level.

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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. ” 13. Ability to know what matters.

UX 130
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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Ideally, you’ll have a process for prioritization and repeatable cadence for updating older content. a what is X page displaces a state of X report page).

B2B 101
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Using Cohort Analysis for Conversion Optimization

ConversionXL

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency. Expansion Potential. Advocacy Potential.

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How to Design Your eCommerce Site for More Conversions

Hubspot

By adopting a similar checkout process to Amazon with a one-click checkout process, you can skip the ‘add to cart’ step and have visitors check out quickly and efficiently on the product page. Amazon recently lost their patent for the one-click checkout process, so you are able to implement this onto your own website.