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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Just because eBay, the BBC, Amazon, etc. ” Corey Morris , Chief Strategy Officer, Voltage.

UX 126
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How to Build Robust User Personas in Under a Month

ConversionXL

This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Table of contents.

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How to Build Robust User Personas in Under a Month

ConversionXL

This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A Quick Primer on User Personas. plot(pcanalysis).

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” We get fired in the process. Convincing The CEO.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Dual Process Theory – the brain is made up of two “systems.” Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). Day 2: Optimization and Testing Strategies + Processes. You build processes. Image Credit: Punchline Copy. Optimization.