Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Inter-department coordination: The product launch isn’t just a marketing spectacle. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?

Trust 95

Trust Territory Manufacturing Price 95

Sales Hacker

JANUARY 13, 2021

Royalty Models: Royalty models based on a percentage of revenue is the most straightforward model to construct. Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software?

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

AUGUST 5, 2020

The verticals we focus on are obviously the office productivity, dev tools, but also some of the more antiquated industries, including construction, agriculture, manufacturing, et cetera. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs. Are they already a winner or any different angle?

Transportation 58

Transportation Government Healthcare Objectives and Key Results 58