Hubspot

JUNE 13, 2019

Get the journalists' contact details. Next, it’s time to find some contact information for the targets on your press release distribution list. You’ll often have to do a little digging to find the contact details -- starting with a simple Google search such as "[journalist’s name + email]". Contact details? Press release?

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JUNE 20, 2018

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MAY 27, 2020

Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Then, craft your pitch with their publishing guidelines in mind.".

Referrals 68

Referrals Pitch CRM Contact 68

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

APRIL 24, 2015

Can the angle be tweaked to be even. Is the writing interesting, entertaining, and easy to read? Content Promotion. Last but not least, make sure you're getting the most bang from your buck with these promotion tips. Get more content promotion tips in our free Comprehensive Guide to Content Promotion. ).

Promote 78

Promote Angle Engineering Entertainment 78

Hubspot

APRIL 30, 2020

In the survey, which asked participants to select the most common reason that they consume blog content, answer options included, "To learn how to do something new," "To be entertained," "To learn more about products or brands," and "To learn about news and trends in my job industry.". People read blogs to be entertained.

Entertainment 101

Entertainment Education Angle Drivers/motivators 101

Hubspot

FEBRUARY 23, 2017

Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality. Build media lists.

Pitch 73

Pitch Angle Entertainment Objectives and Key Results 73