Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. For this step, we’ll focus on the second phase of that page: Auditing your use of cookies. The benefits are huge.

SQL 101

SQL Angle Campaign B2C 101

CloserIQ

APRIL 25, 2019

A tweak: Alongside those, you can suggest an angle that many don’t think of: using both services at once. This might help lower their guard enough to keep the conversation going. Do your best to be “there” when the conversation between the customer and other decision makers happens. We prefer to work with [industry standard].

SQL 92

SQL Objection handling Angle Pitch 92

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data.

SQL 98

SQL A/B testing Angle Strategize 98

Hubspot

NOVEMBER 20, 2018

They might even be solving the same problem (increase revenue), but be focused on unique angles of that problem (increase brand awareness vs. increase MQL to SQL conversion rate). But people are unique, even people who work for the same company. Nth users represent tens of thousands of people.

Customers 78

Customers SQL Angle Contact 78

SBI

JUNE 5, 2019

Conversely, transformation tends to come out of a data-rich diagnosis of root-causes. We customize our displays with reference to the specific client’s ICP, the salesperson’s territory, the solution angles, the messaging inroads and more. All too often, “quick wins” means taking a data-poor approach to change.

SQL 54

SQL Engineering Angle Clients 54

ConversionXL

JUNE 19, 2019

Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. You need to have visibility of every impression and how much it influenced your actual conversions. Conversion rate?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90