ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

JUNE 10, 2024

This particular meta description is already decreasing CTR! Value: It fulfills the user’s intent, whether it’s informing them, answering a question, solving a problem or even entertaining them. Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective.

Angle 102

Angle User Experience CTR Technique 102

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Example of switching between interview angles.

Angle 101

Angle Objectives and Key Results X-functional CTR 101