ConversionXL

FEBRUARY 16, 2012

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. The ad with higher CTR (clickthrough rate) is obviously a better attention grabber and interest generator, although it doesn’t necessarily mean higher sales conversions.

A/B testing 134

A/B testing CTR Angle Conversion 134

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Resource constraints? Syndicated reportage is preferable to no coverage.

CTR 122

CTR Angle Click Through Rate Follow-up 122

Hubspot

OCTOBER 17, 2014

So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. If your title is too long, your SERP CTR could plummet. Include Numbers. Keep Your Title to ~55 Characters. You already know how important search is to getting people to find your presentation.

Lead generation 76

Lead generation Presentation Promote Networking 76

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Optimize for Click-Through Rate (CTR): Craft compelling headlines and meta descriptions that entice users to click on the search result. Focus on providing comprehensive, informative, and actionable content that satisfies user queries.

Real Estate 103

Real Estate Click Through Rate CTR Angle 103

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Advertorials aren’t restricted from ad blockers because they’re not technically ads. Instead of being piped in by a third party, they’re embedded directly in the platform. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

NOVEMBER 28, 2022

For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. Videos that feature different angles and settings get 40.6% TikTok tracks over 200 data points. Not all of these will be relevant to your campaign. A sudden drop can indicate something is wrong.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

NOVEMBER 28, 2011

Don’t just show a single image, show as many as you can – from different angles. This was the image in question (screenshot of narscosmetics.com ): Want more CTR on your Facebook ads? Alternate & detailed views. Let’s take that same axe above. You get a feel of it. It needs to be the right face. Beer helps.

Conversion 134

Conversion CTR E-commerce Retail 134

ConversionXL

APRIL 13, 2015

As Chris Hexton pointed out in a ConversionXL post , PadiAct were able to increase their open rate by 5% and their CTR by 17% simply by including each subscriber’s first name — as well as the magic word “you” — in their email marketing. This is where personalization comes in because “everyone loves the sound of their own name.”.

E-commerce 130

E-commerce CTR Price Retail 130

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Click-through rate (CTR). A GetResponse study puts the overall email open rate average at 82.20% and CTR at 21.69%. The report further divided the figures by location, with North America at 21.01% (open rate) and 3.50% (CTR). Continuously testing CTAs, images and copy.

Campaign 99

Campaign B2B Lead generation CTR 99

Martech

AUGUST 24, 2023

Look for metrics like longer session time, higher CTR, a low bounce rate, a longer view time for videos or webinars, etc. For instance, a podcast might take a more personal angle than a blog and have fewer data points. Consider its potential for different formats and its relevance over time.

CTR 95

CTR Angle Service Pipeline 95

Hubspot

MARCH 20, 2015

Templates tend to be particularly powerful for CTR: We found that adding "[Template]" to our titles got the most average views of all bracketed terms. The other person will then refine that title even further, or suggest other title angles. All of this hinges on understanding your core buyer persona.

B2C 78

B2C B2B CTR Angle 78