article thumbnail

Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. Strategic keyword research drives SEO results The six questions in this article are not an extensive list of what you need to ask to conduct a great SEO-driven content strategy.

CTR 100
article thumbnail

How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy.

Promote 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success.

Gambling 101
article thumbnail

Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

Jasper keeps your wallet full with 30% lifetime recurring commissions, while Grammarly’s dual earning avenues – free sign-ups and premium upgrades – let you cash in from different angles. They let you optimize content, boost engagement, and make strategic moves. Conclusion Let’s wrap it up.

article thumbnail

An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

As Chris Hexton pointed out in a ConversionXL post , PadiAct were able to increase their open rate by 5% and their CTR by 17% simply by including each subscriber’s first name — as well as the magic word “you” — in their email marketing. This is where personalization comes in because “everyone loves the sound of their own name.”.

article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Resource constraints? Syndicated reportage is preferable to no coverage.

CTR 122
article thumbnail

Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Optimize for Click-Through Rate (CTR): Craft compelling headlines and meta descriptions that entice users to click on the search result. Content Planning: Provides a roadmap for consistent and strategic content creation.