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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. If users are prompted to create an AI overview, a certain portion will follow through and create one.

CTR 137
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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Format your answer so that it’s easy to follow. Format) Format your answer so that it’s easy to follow.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Consistently plan ways to explore fresh angles.

CTR 136
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102