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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet.

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Conclusion.

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The Ultimate Guide to Video Marketing

Hubspot

Produce a highlight reel or release interesting interviews and presentations from the gathering. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, and above all customized manner. With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services.