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How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. If there aren’t any new projects coming up, do some research and pitch your own ideas to head. This is where you make your pitch.

Promote 141
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Define your angle. Conclusion.

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The Ultimate Guide to Video Marketing

Hubspot

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. These videos can also be used by your sales and service teams as they work with customers. Brand Videos. Event Videos.

Angle 101
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Focus on new products and service upgrades by connecting what they’ve already bought with the next step in your product orbit. 360 Degree Images.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. all relating to inbound across its niche segments in marketing, sales and service. Click-through rate (CTR).