Search Engine Land

MARCH 3, 2023

Question 1: How does my audience search for my product/service? The best way to discover how your customers use language around your product or service is to talk to them directly. Or, talk to the sales and customer service teams who have conversations with customers daily. Engaging with feedback forms.

CTR 101

CTR Angle Strategize Service 101

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success.

Gambling 101

Gambling CTR Education Campaign 101

Lead Fuze

SEPTEMBER 30, 2023

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. With such potential earnings at stake, there’s no denying that AI-powered affiliate programs can be lucrative opportunities for savvy marketers.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Marketing touches every part of a company. The bigger the company, the more specialized your role will be. Source: Nanigans.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

FEBRUARY 16, 2012

The way YOU speak about your services is often very different from how your customers describe it. Evaluate your current value proposition by checking whether it answers the questions below: What product or service is your company selling? Who is your target customer for this product or service? It’s easy to understand.

A/B testing 134

A/B testing CTR Angle Conversion 134

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

Campaign 71

Campaign CTR Angle Promote 71

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Advertorials also have their critics. A way to increase engagement over display ads.

Entertainment 105

Entertainment Angle Education Promote 105